Ajay Daya CA(SA)
Chartered Accountant | Financial Management Specialist | Project & IT Transformation Advisor
Profile
Ajay Daya is a Chartered Accountant registered with the South African Institute of Chartered Accountants (SAICA) and an accredited assessor. He brings over 20 years of experience in delivering financial, accounting, and business advisory services, with a core specialisation in financial and asset management within National, Provincial, and Local Government spheres.
Ajay has successfully worked across public and private sector environments, building a strong reputation for integrity, strategic insight, and professionalism. He believes in establishing long-term relationships with clients based on trust, confidentiality, and ethical leadership, which has made him a valued advisor and dependable asset to both organisations and stakeholders.
Skills
Public Sector Expertise
Ajay has a deep understanding of public sector financial frameworks and has worked extensively with government departments and entities on improving financial management, compliance, and performance reporting. His hands-on knowledge of PFMA, MFMA, and related regulatory standards positions him as a trusted guide for navigating complex public finance environments.
Project Management & Team Leadership
He has successfully led large, multidisciplinary project teams on assignments involving financial reform, system implementations, and operational transformation. Ajay brings structure, strategy, and focus to high-stakes initiatives—ensuring they are delivered on time, within budget, and with measurable results.
IT, Process Mapping & Business Re-engineering
Ajay also brings strong IT and systems implementation expertise, supporting clients in aligning technology with their strategic goals. His work in business process mapping and re-engineering helps organisations visualise, optimise, and modernise their internal operations—often leading to cost savings, enhanced service delivery, and long-term efficiency.
His ability to translate technical systems and processes into practical business outcomes bridges the gap between finance, operations, and technology teams.
Core Service Areas
- Financial and management reporting
- Asset management strategy
- Public sector compliance and audit readiness
- Project management and stakeholder engagement
- IT advisory and system alignment
- Business process optimisation and change management
- Strategic business planning
Values and Approach
Ajay is known for his clear communication style, collaborative mindset, and commitment to high professional standards. He invests time in understanding his clients’ goals and tailors his approach to suit their context and capacity. Whether engaging with senior officials, operational teams, or external auditors, Ajay brings a calm, solutions-focused presence and builds consensus around impactful action.
His combination of technical proficiency, leadership experience, and relationship-driven values continues to make him a key resource in financial transformation and advisory projects across South Africa